Science of B2B

A video podcast discussing B2B insights and analysis from thought-leader and analyst Kerry Cunningham

My Role

Science of B2B is an internally produced video podcast created by the creative team at 6sense. Once the design team created the brand, logo and design elements, I was able to animate the logo, icons, and characters using an animation style to better align with the mid-century designs. I found it both fun and challenging to find the best way to animate the graphics from scratch.

Some of the graphics I animated included the titlecard, outro card, lower thirds, icons and social promo backdrop.

During the second season of Science of B2B, as a Creative Producer, I stepped down from my role as a hands-on animator, but continued providing insight on the animations and callouts done by one of our contracted animators, helping to ensure the style remained consistent.

I also was in charge of distributing the video and audio on all necessary channels and digital platforms including Youtube and Spotify. I organized the cross-functional communication process of content, social, design and video to ensure each video had show notes, social cuts, thumbnails, and descriptions.

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Breakthrough

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News Team 6